Short Courses

• Those who are new to an arts marketing role
• Those who have an interest in working in arts marketing
• Those who have responsibility for marketing in their organisation

The course is designed to provide you with a toolkit of arts marketing skills that can be directly applied in the workplace.

• Marketing Principles
• Copywriting and Print Production
• Brand Development
• Digital Marketing and Content Development
• Website and Mobile Optimisation
• PR and working with the press
• Campaign planning and Execution
• Future Trends

10-week course; Thursday mornings 9.30am – 12.30pm each week unless otherwise stated below

19 and 26 September; 3, 10, 17 and 24 October; 7, 14, 21 and 28 November

• Those who are new to a fundraising role in an arts setting
• Those who wish to develop their fundraising skills
• Those who have responsibility for fundraising in their organisation
• Those who wish to develop a fundraising strategy for their organisation

The course is designed to provide a comprehensive overview of all aspects of fundraising in the arts. Through a series of workshops and exercises, you will develop practical skills that you can apply to your own organisation.

• Introduction to fundraising
• Working with trusts and foundations
• Donor prospecting, cultivation and stewardship
• Corporate sponsorship
• Bid writing
• Scoping plans and developing a fundraising strategy

10-week course; Tuesday afternoons 1.30 – 4.30pm each week unless otherwise stated below

24 September; 1, 8 (1.30-5pm), 15, 22 October (1.30-3.30pm); 5, 12, 19 and 22* November; 3* December (30-minute assessment allocated between 1-5pm)

N.B. *Attendance not required if not completing the assessment

• Emerging arts managers
• Anyone with line management responsibility
• Anyone who wishes to consider their own management style

• Emotional and creative intelligence
• Understanding yourself and your working style
• Group and team dynamics
• Developing effective communication strategies
• Motivation
• Performance management and dealing with conflict

5-week course; Tuesday mornings 9.30am – 12.30pm

24 September; 1, 8, 15 and 22 October

• Anyone who wishes to develop their understanding of best practice in the area of inclusion in the arts sector
• Anyone working in programming, marketing or producing accessible performances

This short workshop will uncover the mysteries surrounding Search Engine Optimisation (SEO) in order to help you build valuable website traffic for your organisation.

• SEO basics
• Webmaster tools and analytics
• Content marketing and the relationships between SEO and social media marketing
• Persona development

• Those who are new to a PR or marketing role in an arts setting
• Those who are interested in pursuing a career in public relations

This 3-hour workshop will provide you with industry insight into the principles of PR issues, as well as examining how PR can contribute to organisational success.

• Fundamentals of public relations
• PR planning and tactics
• Liaising with media professionals
• Getting your message across clearly and concisely
• Structuring and writing an effective news release
• Using social media effectively

• Front of House venue staff
• Anyone with direct responsibility for managing volunteer staff
• Anyone new to working with volunteers

Managing a volunteer workforce is becoming an increasing part of the arts landscape, but is very different to managing a paid workforce. This 3-hour workshop will introduce you to best practice when setting up and working with a volunteer workforce in an arts setting.

• Introduction to legislation when working with volunteers
• Developing policy and procedures for your volunteer workforce
• Getting the best from your volunteer workforce
• Dealing with potential issues

• Individuals in small to medium arts organisations looking to fundraise
• Those with some fundraising experience who wish to improve their skills or increase the scale of their applications

You will leave this short workshop understanding the stages of the bid writing process, from identifying funding streams to delivering a winning bid.

• Understanding the award process
• Addressing common application questions
• The broader context when completing applications
• Tips and tricks of the trade

• Current managers in creative or third sector organisations
• Emerging leaders

• Management and leadership models
• Strategies to develop a high performing culture in your organisation
• Governance
• Creating organisational vision and values
• Developing resilience to future-proof your organisation

5-week course; Tuesday mornings 9.30am – 12.30pm

6, 13, 20 and 27 November; 4 December

• Newly appointed trustees / directors of arts organisations
• Anyone aspiring to a position on a Board in an arts organisation
• Those who are already Board members, but seeking to improve its performance with fresh insight

This session is a practical twilight workshop that will equip you with the crucial knowledge, skillset and confidence that enables you to fulfil your role successfully and/or tackle the challenges of the boardroom with fresh confidence.

• Introduction to governance in the arts and third sectors
• Company business models and charity status
• Statutory and regulatory requirements
• Key responsibilities and duties of trustees / directors
• Best practice

• Those who are new to a finance role in a cultural setting
• Those responsible for budgets or financial affairs in their organisation
• Those who have a financial responsibility in their organisation who are looking to update or refresh their skills

• The course is designed to provide not only an introduction to all aspects of financial management relevant to an arts organisation, but how to interpret and analyse financial information effectively, applying this to strategic decision making and forward planning processes.

• Using financial analysis tools
• Understanding payroll, taxes and charity status
• Cash flow, forecasting, budgeting
• Monitoring systems
• Financial planning as part of the strategic direction of the business

11-week course; Wednesday mornings 9.30am – 12.30pm each week unless otherwise stated below

8, 15, 22 and 29 January; 5, 12 and 26 February; 4, 11, 18* and 25 March

N.B. *Attendance not required if not completing the assessment

• Artistic development opportunities and creating strategy for international working
• Developing lasting relationships for potential collaborations and partnerships
• International touring logistics
• International funding streams
• Doing business abroad

5-week course; Tuesday mornings 9.30am – 12.30pm, dates TBC

• This full-time, 4-day course will provide knowledge of and practical tools to enable you to deal with health and safety issues in your organisation – from current legislation to health and safety in practice in a theatrical environment. The course is designed and quality controlled by the Institute of Occupational Safety and Health.

• Understanding your responsibilities
• Risk Assessment
• Manual Handling, COSHH, Electricity and Water Safety, Fire Safety, Noise Awareness, Working at Height
• Welfare
• PPE
• Investigating and reporting accidents and incidents
• Protecting our environment

4-day full-time course; 9.30am – 12.30pm each day (attendance for the full 4 days of training is required)

4 – 7 May