Short Courses

The Royal Welsh College of Music & Drama offers short vocational courses that have a strong focus on gaining practical, transferable arts management skills that can be applied in the workplace. Excellent for professional development, our short courses can lead to MA level credits.

  • Arts Marketing Essentials (19 September – 28 November)
  • Fundraising in the Cultural Sector (24 September – 3 December)
  • Moving into Management (24 September – 22 October)
  • Access All Areas! Equality and Diversity Action Planning (30 September)
  • Website and Mobile Optimisation (9 October)
  • Practical Public Relations (17 October)
  • Working with and Managing Volunteers (21 October)
  • Bid Writing (5 November)
  • Management and Leadership (6 November – 4 December)
  • Good Governance (19 November)
  • Providing Exceptional Customer Service (27 November)
  • Financial Management in the Cultural Sector (8 January – 25 March)
  • International Arts Management (Dates TBC)
  • IOSH Managing Safely in Theatre and Production (4 – 7 May)

 

Arts Marketing Essentials

 

Suitable for
  • Those who are new to an arts marketing role
  • Those who have an interest in working in arts marketing
  • Those who have responsibility for marketing in their organisation
Course Outline

The course is designed to provide you with a toolkit of arts marketing skills that can be directly applied in the workplace.

  • Marketing Principles
  • Copywriting and Print Production
  • Brand Development
  • Digital Marketing and Content Development
  • Website and Mobile Optimisation
  • PR and working with the press
  • Campaign planning and Execution
  • Future Trends
Dates and Times

10-week course; Thursday mornings 9.30am – 12.30pm each week unless otherwise stated below

19 and 26 September; 3, 10, 17 and 24 October; 7, 14, 21 and 28 November

Cost £460 + VAT
Requirements A laptop
Qualification Upon passing the course practical assessment, 10 Credits at Masters Level will be awarded, which can be used towards the MA Arts Management or may be able to be used towards a postgraduate qualification elsewhere. If you’d prefer not to do the assessments, a non-accredited certificate of attendance is available.
How to Book Download an enrolment form

 

 

Fundraising in the Cultural Sector

 

Suitable for
  • Those who are new to a fundraising role in an arts setting
  • Those who wish to develop their fundraising skills
  • Those who have responsibility for fundraising in their organisation
  • Those who wish to develop a fundraising strategy for their organisation
Course Outline

The course is designed to provide a comprehensive overview of all aspects of fundraising in the arts. Through a series of workshops and exercises, you will develop practical skills that you can apply to your own organisation.

  • Introduction to fundraising
  • Working with trusts and foundations
  • Donor prospecting, cultivation and stewardship
  • Corporate sponsorship
  • Bid writing
  • Scoping plans and developing a fundraising strategy
Dates and Times

10-week course; Tuesday afternoons 1.30 – 4.30pm each week unless otherwise stated below

24 September; 1, 8 (1.30-5pm), 15, 22 October (1.30-3.30pm); 5, 12, 19 and 22* November; 3* December (30-minute assessment allocated between 1-5pm)

N.B. *Attendance not required if not completing the assessment

Cost £460 + VAT
Requirements A laptop
Qualification Upon passing the course practical assessment, 10 Credits at Masters Level will be awarded, which can be used towards the MA Arts Management or may be able to be used towards a postgraduate qualification elsewhere. If you’d prefer not to do the assessments, a non-accredited certificate of attendance is available.
How to Book Download an enrolment form
Deadline Book by 17 September

 

 

Moving into Management

 

Suitable for
  • Emerging arts managers
  • Anyone with line management responsibility
  • Anyone who wishes to consider their own management style
Course Outline
  • Emotional and creative intelligence
  • Understanding yourself and your working style
  • Group and team dynamics
  • Developing effective communication strategies
  • Motivation
  • Performance management and dealing with conflict
Dates and Times

5-week course; Tuesday mornings 9.30am – 12.30pm

24 September; 1, 8, 15 and 22 October

Cost £200 + VAT paid in advance or, if funded by employer, invoicing is available
Requirements A laptop
Qualification Non-accredited certificate of attendance
How to Book Download an enrolment form
Deadline Book by 17 September

 

 

Access All Areas! Equality and Diversity Action Planning

 

Suitable for
  • Anyone who wishes to develop their understanding of best practice in the area of inclusion in the arts sector
  • Anyone working in programming, marketing or producing accessible performances
Workshop Outline Disability, equality and unconscious bias are all areas currently being discussed in the arts sector. This 3-hour workshop will enhance your understanding of protected characteristics, the barriers people face to accessing the arts, as well as providing actionable ideas on how to combat issues in your venue/company.
Date and Time Monday 30 September, 1.30 – 4.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 23 September

 

 

Website and Mobile Optimisation

 

Suitable for Arts marketing and communications professionals
Workshop Outline

This short workshop will uncover the mysteries surrounding Search Engine Optimisation (SEO) in order to help you build valuable website traffic for your organisation.

  • SEO basics
  • Webmaster tools and analytics
  • Content marketing and the relationships between SEO and social media marketing
  • Persona development
Date and Time Wednesday 9 October, 1.30 – 4.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 2 October

 

 

Practical Public Relations

 

Suitable for
  • Those who are new to a PR or marketing role in an arts setting
  • Those who are interested in pursuing a career in public relations
Workshop Outline

This 3-hour workshop will provide you with industry insight into the principles of PR issues, as well as examining how PR can contribute to organisational success.

  • Fundamentals of public relations
  • PR planning and tactics
  • Liaising with media professionals
  • Getting your message across clearly and concisely
  • Structuring and writing an effective news release
  • Using social media effectively
Date and Time Thursday 17 October, 9.30am – 12.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 10 October

 

 

Working with and Managing Volunteers

 

Suitable for
  • Front of House venue staff
  • Anyone with direct responsibility for managing volunteer staff
  • Anyone new to working with volunteers
Workshop Outline

Managing a volunteer workforce is becoming an increasing part of the arts landscape, but is very different to managing a paid workforce. This 3-hour workshop will introduce you to best practice when setting up and working with a volunteer workforce in an arts setting.

  • Introduction to legislation when working with volunteers
  • Developing policy and procedures for your volunteer workforce
  • Getting the best from your volunteer workforce
  • Dealing with potential issues
Date and Time Monday 21 October, 9.30am – 12.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 14 October

 

 

Bid Writing

 

Suitable for
  • Individuals in small to medium arts organisations looking to fundraise
  • Those with some fundraising experience who wish to improve their skills or increase the scale of their applications
Workshop Outline

You will leave this short workshop understanding the stages of the bid writing process, from identifying funding streams to delivering a winning bid.

  • Understanding the award process
  • Addressing common application questions
  • The broader context when completing applications
  • Tips and tricks of the trade
Date and Time Tuesday 5 November, 1.30 – 4.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 29 October

 

 

Management and Leadership

 

Suitable for
  • Current managers in creative or third sector organisations
  • Emerging leaders
Course Outline
  • Management and leadership models
  • Strategies to develop a high performing culture in your organisation
  • Governance
  • Creating organisational vision and values
  • Developing resilience to future-proof your organisation
Dates and Times

5-week course; Tuesday mornings 9.30am – 12.30pm

6, 13, 20 and 27 November; 4 December

Cost £200 + VAT paid in advance or, if funded by employer, invoicing is available
Requirements A laptop
Qualification Non-accredited certificate of attendance
How to Book Download an enrolment form
Deadline Book by 30 October

 

 

Good Governance

 

Suitable for
  • Newly appointed trustees / directors of arts organisations
  • Anyone aspiring to a position on a Board in an arts organisation
  • Those who are already Board members, but seeking to improve its performance with fresh insight
Workshop Outline

This session is a practical twilight workshop that will equip you with the crucial knowledge, skillset and confidence that enables you to fulfil your role successfully and/or tackle the challenges of the boardroom with fresh confidence.

  • Introduction to governance in the arts and third sectors
  • Company business models and charity status
  • Statutory and regulatory requirements
  • Key responsibilities and duties of trustees / directors
  • Best practice
Date and Time Tuesday 19 November, 5.30 – 7.30pm
Cost £50 + VAT
Requirements A laptop
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 12 November

 

 

Providing Exceptional Customer Service

 

Suitable for Anyone who has contact with customers, including box office and all Front of House teams, duty managers, volunteers and event managers
Workshop Outline In this 3-hour workshop you will discover what constitutes first-class customer service in the arts and become more confident in managing conversations effectively
Date and Time Wednesday 27 November, 9.30am – 12.30pm
Cost £50 + VAT
Qualification Non-accredited
How to Book Download an enrolment form
Deadline Book by 20 November

 

 

Financial Management in the Cultural Sector

 

Suitable for
  • Those who are new to a finance role in a cultural setting
  • Those responsible for budgets or financial affairs in their organisation
  • Those who have a financial responsibility in their organisation who are looking to update or refresh their skills
Course Outline
  • The course is designed to provide not only an introduction to all aspects of financial management relevant to an arts organisation, but how to interpret and analyse financial information effectively, applying this to strategic decision making and forward planning processes.

  • Using financial analysis tools
  • Understanding payroll, taxes and charity status
  • Cash flow, forecasting, budgeting
  • Monitoring systems
  • Financial planning as part of the strategic direction of the business
Dates and Times

11-week course; Wednesday mornings 9.30am – 12.30pm each week unless otherwise stated below

8, 15, 22 and 29 January; 5, 12 and 26 February; 4, 11, 18* and 25 March

N.B. *Attendance not required if not completing the assessment

Cost £980 + VAT
Requirements A laptop with Microsoft Excel
Qualification Upon passing the course practical assessment, 20 Credits at Masters Level will be awarded, which can be used towards the MA Arts Management or may be able to be used towards a postgraduate qualification elsewhere. If you’d prefer not to do the assessment, a non-accredited certificate of attendance is available.
How to Book Download an enrolment form
Deadline Book by 13 December

 

 

International Arts Management

 

Suitable for Anyone interested in exploring and development cultural opportunities outside of the UK
Course Outline
  • Artistic development opportunities and creating strategy for international working
  • Developing lasting relationships for potential collaborations and partnerships
  • International touring logistics
  • International funding streams
  • Doing business abroad
Dates and Times

5-week course; Tuesday mornings 9.30am – 12.30pm, dates TBC

Cost £200 + VAT paid in advance or, if funded by employer, invoicing is available
Requirements A laptop
Qualification Non-accredited certificate of attendance
How to Book Download an enrolment form

 

 

IOSH Managing Safely in Theatre and Production

 

Suitable for Those that have responsibility for the management of Health and Safety in a theatre environment – can be Front of House, General Management or Production
Course Outline
  • This full-time, 4-day course will provide knowledge of and practical tools to enable you to deal with health and safety issues in your organisation – from current legislation to health and safety in practice in a theatrical environment. The course is designed and quality controlled by the Institute of Occupational Safety and Health.

  • Understanding your responsibilities
  • Risk Assessment
  • Manual Handling, COSHH, Electricity and Water Safety, Fire Safety, Noise Awareness, Working at Height
  • Welfare
  • PPE
  • Investigating and reporting accidents and incidents
  • Protecting our environment
Dates and Times

4-day full-time course; 9.30am – 12.30pm each day (attendance for the full 4 days of training is required)

4 – 7 May

Cost £560 + VAT
Requirements A laptop
Qualification At the end of the 4-day course you will sit a written test and be set a practical task to complete within a set timeframe. Upon successful completion of both assessed elements, you will be awarded an IOSH Managing Safely for Theatre and Production certificate.
How to Book Download an enrolment form
Deadline Book by 27 April